At datafy.it we’ve managed to start taking good care of UX, regardless of not having the expertise or the resources. It doesn’t take a lot, contrary to what some people think. By devising and using some simple tweaks we’ve managed to make a big difference. I wanted to share what we’ve learned through the things we’ve messed up on the way.
Špica has one of the most advanced processes in marketing to launch products of own production and other uses through several different marketing channels. To reach potential customers it is crucial to obtain a base of contacts. Through the call center statistics and mailings they became increasingly aware of the fact that segmented contact information is inevitable for their further marketing, since most databases came from public records character "info@". Acquiring contacts through the call center was time- and cost-consuming, so they started the search for appropriate solution.
So here I am at Vienna airport, waiting for my flight home. I still have a couple of hours to go, so I am contemplating about everything that has happened in the past year. It was a startup roller coaster and to sum it up, it's interesting to see how one thing leads to another. And as always, you don't see it coming. So strap in and continue reading.