Articles by Ines Ogorevc

Success story - Špica International d.o.o.

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Špica has one of the most advanced processes in marketing to launch products of own production and other uses through several different marketing channels. To reach potential customers it is crucial to obtain a base of contacts. Through the call center statistics and mailings they became increasingly aware of the fact that segmented contact information is inevitable for their further marketing, since most databases came from public records character "info@". Acquiring contacts through the call center was time- and cost-consuming, so they started the search for appropriate solution.

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